As if you don’t already waste spend enough time on Instagram, the Facebook-owned photo and video-sharing app has a new feature to keep you scrolling: recommended posts.
As was first reported by TechCrunch, Instagram will now start adding recommended posts from people you don’t follow to your main feed. Sure, you could always visit the Explore section to see photos and videos based on your interests, but now, like it or not, you’ll get a taste of this content in your feed as well.
About three to five suggested posts will show up in a new “Recommended for You” section that will only appear “after you’ve viewed all new posts in your feed” from people you actually follow, an Instagram spokesperson told PCMag.
Instagram earlier this month confirmed it was testing this feature, and now the social network is rolling it out broadly.
In a Help article about Recommended for You, Instagram wrote that the posts contained in this section “are suggested based on posts liked by accounts you follow.” If you’re not into the recommendations, you can temporarily hide Recommended for You posts, but there doesn’t seem to be a way to disable the feature entirely. To temporarily hide posts, tap the icon with the three dots in a row above the post, then tap “Hide”
The change comes after Instagram earlier this month started letting users follow hashtags. When you visit a hashtag page like #technology or #ces2018, for instance, just tap the new “follow” button up top. You’ll start seeing popular posts from that tag in your feed and some of the latest stories in your stories bar.